Hey guys, I'm diverting from my normal post to share this. It's nothing new that I tried, I just wanted to share my thoughts on Sonic.
That’s right, Sonic. We’ve all seen the commercials, which I enjoy. But, when is the last time you were at a Sonic, actually, when is the last time you seen a Sonic?!?! I guess the more appropriate question is, when is the last time you had to go visit your uncle Jimbo in Bakersfield for Thanksgiving, since it’d be too much of a hassle for him to transport his 7 kids and 3 ex-sister-in-laws to a more decent city. (I’m sure there are more than rednecks in Bakersfield) Let’s get back on track.
The actual reason this came about is because I went to Sonic not too long ago, the one in Gilroy, an hour before Warrior Dash. Seeing the signs for this restaurant reminded me of how amazing the commercials are and how good the food looked. Gotta say, I would have been more upset at my visit if it wasn’t for nearly taking out one of those skating servers pulling out of the drive thru. Needless to say…I was less than impressed. I had one of those foot long Coney Chili Dogs with onion, which sounded like heaven. It could have tasted like heaven too, had I been fed Cocker Spaniel food my whole life, (I’m convinced this is why that damn dog throws up all the time). If you want a good hotdog, hit up Costco, $1.50 for a dog and drink??? WINNING! This experience led me to another question; How are they still around?
It only took about 2 minutes to figure out, and it’s very clear. It’s all about exclusivity and the human desire of things they don’t have. Basically, Sonic has mind f*cked us all into thinking they have something desirable by secluding themselves in random po-dunk towns and advertising cool drink combos and servers on magical skates to people elsewhere. I can make cherry limeade too SPOILER ALERT, cherry Kool-Aid + Sprite, blow me. It’s a perfect scheme, especially for the one in Gilroy, for a number of reasons. #1 – who goes to Gilroy other than to shop and eat? #2 – there is always a new batch of unsuspecting travelers making their way to the Bay or LA that have seen the commercials and will be amazed that they actually found a Sonic, #3 – people want what they don’t have (even if that which evades them, is crap food).
So I say, bravo Sonic, for being a survivor in this fast food world. You don’t need to adhere to crazy competitive schemes like a Dollar Menu to attract customers. And in the same breath, shame on you Sonic, for tricking people into eating at your terrible establishment with promises of food. Happy eating.

